Privacy Policy
Serta respects your personal privacy and is committed to adhering to federal and state privacy laws and industry guidelines in order to protect you and your privacy. This privacy policy (“Privacy Policy”) describes how we handle the personal information that you provide to us on this web site and other Serta web sites (collectively, the “Web Site”). This Privacy Policy applies only to the Web Site, not to any other third party sites that may be accessible from the Web Site. In addition, this Privacy Policy applies only to the information we collect on the Web Site, and not to any other information collected from you by Serta.
You should review this Privacy Policy carefully, because if you do not agree with our practices, your ultimate choice is not to use the Web Site. Remember, by using any part of the Web Site, you accept and agree to our privacy practices. If we update this Privacy Policy, your continued use of the Web Site (following the posting of the revised Privacy Policy) means that you accept and agree to the terms of the revised Privacy Policy.
After reading this Privacy Policy, which is incorporated into and is part of the Web Site’s Terms of Use, you will know:
1) What information Serta collects from you
2) How Serta uses your information
3) What choices you have about how Serta treats your information
4) How Serta protects your privacy
5) What Serta does about children visiting the Web Site
6) How you can contact Serta
Please be sure to read this Privacy Policy before using the Web Site or submitting information to us. Our Privacy Policy may change from time to time and your continued use of the Web Site is acceptance of such changes, so please check this area periodically for updates to this Privacy Policy.
Information Serta Collects From You
Active Information Collection
Like many other web sites, we actively collect information from our visitors both by asking specific questions on the Web Site and by permitting you to communicate directly with us via online forms and e-mail. Some of the information that you submit may be personally identifiable (that is, information that can be uniquely identified with you, such as your name, business name, address, phone number, fax number, e-mail address, etc.). Also, if you place an order, you may be required to provide financial information.
Remember, if you send us an e-mail message, you provide us with your e-mail address. If you make a purchase from the Web Site, we will collect your credit card number and the other information necessary to fill your order.
When you visit the Web Site, we will not collect any personally identifiable information about you unless you provide it to us voluntarily. The Web Site may invite you to submit names, e-mail addresses or addresses of others in connection with certain promotions or offers that appear on the Web Site. If you opt not to provide us with personally identifiable information you still can visit the Web Site, but may be unable to access certain options and offers.
If you register with the Web Site in order to gain access to certain Web Site features, during the registration process we may ask for both personal and demographic information, all of which are generally required in order to complete the registration. We also may ask you for other optional information. Users who provide this information and register can benefit from access to additional information about Serta products and other features that Serta may offer from time to time.
Passive Information Collection
As you navigate through a web site, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies and means, such as navigational data collection. Like many web site operators, we track IP addresses, referrers and clicks, and we may use both session and persistent cookies. Our system also automatically gathers information about the areas you visit on the Web Site and collects operational information about the technology you use, such as your internet browser, type of computer, operating systems, Internet service providers and the domain name of the web site from which you linked to our site or advertisement.
In addition, when you view the Web Site or our advertisements, we may store some information on your computer. This information will be in the form of a cookie or similar file and will help us in many ways. For example, cookies allow us to tailor a web site or advertisement to better match your interests and preferences. Most internet browsers enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored. Please refer to your browser instructions or help screen to learn more about these functions. Serta does not collect personally identifiable information automatically, but we may tie information collected automatically to your previously submitted personally identifiable information.
We passively collect information to understand what areas of the Web Site are most popular, which areas may require improvement and what technologies are being used by our visitors. This information helps us to update and improve the Web Site. We also use this information for security purposes, to detect and to block security breaches and to provide you with a safe online environment.
Serta does not have control over the privacy policies applied by any other party that you may disclose information to. Third party sites that are linked to from the Web Site are not under the control of Serta and we are not responsible for their content or privacy policies. If you would like information on any other party’s privacy policy, you should contact that party directly, and we encourage you to do so.
How Serta Uses Your Information
Serta uses your personal information to enhance the operation of the Web Site and allow you to use all of its features.
We use the information you provide to support your interaction with our site, to complete your credit card transaction, deliver your purchases and to contact you again about other services and products we offer. We may share your information with our vendors or agents who assist us in processing information or providing the products and services that our customers order. Serta may use information it collects for such purposes as responding to your requests, customizing future shopping for you, improving our Web Site and communicating with you.
Serta does not otherwise distribute to third parties your personally identifiable information. Serta, however, will have no liability for disclosure of information obtained due to errors in transmission or the unauthorized intervention of third parties.
Serta may provide aggregate statistics about our customers, sales, online traffic patterns and related information to reputable third parties, but these statistics will not include any personally identifying information. Serta will also disclose any information when required by any local, state or federal legal authority; when required to legally protect and defend the rights or property of Serta; when Serta believes it appropriate to protect its members, users, employees or the public; and when required to enforce or defend the conditions of Serta Terms of Use. In the event that Serta or its business assets are bought, sold or otherwise transferred, the transferred business assets will likely include the information that Serta has collected.
Although Serta does not currently rent, sell, or otherwise share your information with third parties for purposes unrelated to the Web Site, it may do so in the future. If you do not want your information to be shared, you should log into your account and delete your information.
Choices You Have About How Serta Uses Your Information
We strive to provide you with as many choices as possible regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
If you have created an account on the Serta Web Site, you may view and modify the personal account information you have provided to us by logging into your account. By going to the My Account Page and logging in with the username and password that is included on your invoice you can modify your profile and view previous orders and the status of current orders in process. If you have forgotten your password, you can click here to have your password reset and sent back to you.
You also may opt out of having your e-mail address used for promotional purposes by Serta by contacting us through this form. This opt out does not apply to information provided to Serta as a result of a product purchase, warranty registration, product service experience or other transactions.
If you do not wish us to collect cookies, you may set your browser to refuse cookies, or to alert you when cookies are being sent. If you do so, please note that some parts of the Web Site may then be inaccessible or not function properly.
How Serta Protects Your Information
We work hard to protect your personal information. We use both technical and procedural methods to maintain the integrity and security of our databases, including encryption and locating all servers, including the web servers, behind firewalls. All customer information and associated data is stored on physically secured servers. Except as otherwise set forth in this Privacy Policy, access to customer’s data is restricted to a select few employees of Serta who have a specific requirement to access such information. Despite these efforts, we cannot guarantee the security of your information given the current state of the Internet.
Access to the individual customer’s data is available only to that customer by means of logging in and providing a username and password. It is up to you as a customer to provide a secure password. To help facilitate this, Serta requires that all passwords are unique and contain at least 7 characters.
The Web Site contains links to other web sites operated by third parties that may be of interest to you. We cannot control these third party sites, which may collect personal information from you. When you follow a link and leave the Web Site, you do so at your own risk.
What Serta Does About Children Visiting the Web Site
The Web Site is not intended for children under the age of 13. We will not knowingly collect information from Web Site visitors in this age group. We encourage parents to talk to their children about their use of the Internet and the information they disclose online.
How You Can Contact Serta
If you have any questions, comments, or concerns about this Privacy Policy or the information practices of the Web Site, please contact us at:
Phone: 1.866.755.9990
Or feel free to use the Contact Us form.
If you have a concern and it is unable to be addressed immediately, it will be forwarded to a more senior or experienced person. Serta will strive to address your concern within days. If we are unable to do so, your concern will be forwarded to and you will be notified in writing advising you of this.
Effective Date
This Privacy Policy is effective as of December 2, 2007